In 2013, Tinder revolutionised the online dating industry with a simple system, swipe right if interested, left if not. Instead of having a matchmaker rifle through thousands of profiles to find...

During a July 2022 survey on online dating in the United States, 56 percent of female online dating sites or app users aged 18-49 stated that they had received a sexually explicit message or image they did not ask for. In contrast, only 25 percent of male respondents of the same age group stated the same.

The global average revenue per paying user (ARPU) of online dating services was forecast to continuously decrease between 2024 and 2028 by in total two U.S. dollars. After the seventh consecutive decreasing year, the indicator is estimated to reach 39.25 U.S. dollars and therefore a new minimum in 2028. Find further information concerning the indicator 'users by segment' in the 'Dating Services' segment of the eservices market in Singapore and the number of users in the 'Online Dating' segment of the eservices market in Indonesia. The Statista Market Insights cover a broad range of additional markets.

Speed dating

The Speed dating dataset from OpenML.

  Configurations and tasks

Configuration Task Description

dating Binary classification Will the two date?

  Usage

from datasets import load_dataset

dataset = load_dataset("mstz/speeddating")["train"]

  Features

Features Type

is_dater_male int8

dater_age int8

dated_age int8

age_difference int8

dater_race string

dated_race string

are_same_race int8… See the full description on the dataset page: https://huggingface.co/datasets/mstz/speeddating.

Table of Contents

• Report Overview
• Key Takeaways
• Platform Analysis
• Services Analysis
• User Analysis
• Revenue Generation Analysis
• Key Market Segments
• Drivers
• Restraints
• Opportunities
• Trends
• Regional Analysis
• Key Players Analysis
• Recent Developments
• Report Scope

Report Overview

The Global Online Dating Market size is expected to be worth around USD 23.80 Billion by 2032 from USD 11.0 Billion in 2023, growing at a CAGR of 9.20% during the forecast period from 2022 to 2032.

The online dating market refers to the industry that supplies online platforms or services for individuals to meet & connect with potential romantic partners. This market includes different dating websites, mobile dating apps, matchmaking services as well other related services that allow people to define and communicate with others people who are looking for romantic relationships in life. Read More

Executive Summary Our Dating App Report is the most thorough research available, with over 100 pages of data on the dating app industry. It includes market size projections, individual app revenues,...

This is a public dataset called OKCupid, collected by Kirkegaard and Bjerrekaer. The dataset is composed of 68,371 records and 2,626 variables. It is shared for educational purposes. Formatted in Arrow Parquet.Description from the authors:"A very large dataset (N=68,371, 2,620 variables) from the dating site OKCupid is presented and made publicly available for use by others. As an example of the analyses one can do with the dataset, a cognitive ability test is constructed from 14 suitable items. To validate the dataset and the test, the relationship of cognitive ability to religious beliefs and political interest/participation is examined. Cognitive ability is found to be negatively related to all measures of religious belief (latent correlations -.26 to -.35), and found to be positively related to all measures of political interest and participation (latent correlations .19 to .32). To further validate the dataset, we examined the relationship between Zodiac sign and every other variable. We found very scant evidence of any influence (the distribution of p-values from chi square tests was flat). Limitations of the dataset are discussed."

Professors Ray Fisman and Sheena Iyengar ran a series of speed dating events for Columbia University graduate students, while collecting detailed data on the participants and results. The full dataset is available to download

According to a January 2022 analysis of the leading dating apps downloaded from the Apple App Store, the Badoo mobile app was indexed as collecting the largest number of data types from its users' activity. Bumble and HER ranked second, with an index value of close to 68, respectively. Grindr had a reported index value of 62, while market leader Tinder was indexed with a value of 38.4.

Market Perspective The global Online Dating Market was valued at USD 7,806.8 million in 2022 and is projected to reach USD 11,702.8 million by 2030, growing at a CAGR of 5.30% from 2023 to 2030.

The online dating market is observed to be influenced by various factors, such as the increasing prevalence and accessibility of digital technologies, shifting social trends towards dating and relationships, and expanding user acceptance of online dating services. Increasing penetration of IoT and the age of digitalization is likely to further support the service providers in offering best-in-class solutions and services to users. However, data privacy concerns, regulatory concerns, increasing online frauds, and scams are a few factors that could potentially slow down the market growth.

Online Dating Market size was valued at USD 10086.26 Billion in 2023 and is projected to reach USD 17368.98 Billion by 2031, growing at a CAGR of 7.03% during the forecast period 2024-2031.

Global Online Dating Market Drivers

The market drivers for the Online Dating Market can be influenced by various factors. These may include:

Growing Smartphone Penetration: More people have access to mobile dating apps, which facilitates their ability to interact with possible mates, as smartphone usage continues to climb globally.
Changing Social Norms: As online dating becomes more widely accepted as a respectable means to meet people, membership has surged across a range of demographics.
Busy Lives: Conventional dating techniques are frequently neglected in today’s hectic lives. People can meet people easily and without being limited by time or place by using online dating.
Technological Advancements: People may identify compatible matches more easily thanks to ongoing advancements in data analytics, artificial intelligence, and matchmaking algorithms. These developments also improve user experience.
COVID-19 Pandemic: As a result of constraints on in-person encounters, the pandemic has hastened the growth of online dating as people have sought virtual connections.
Globalization: People can interact with people from various geographic locations and cultural backgrounds using online dating sites, which broadens their dating pool.
Growing Single Population: More and more single people, including divorcees and those postponing marriage, are using online dating to meet potential love interests.
Growing Internet Penetration: More people can engage in online dating as a result of increased access to the internet, especially in developing nations.
Targeted Niche Platforms: Users looking for specialized matchmaking services are drawn to the rise of niche dating sites that cater to particular hobbies, lifestyles, and demographics.
Growing Acceptance of LGBTQ+ Dating: Online platforms provide safe settings for those who identify as LGBTQ+ to discover who they are and build lasting relationships, which helps the industry flourish.

Users-rate-users - Third column represents the ratings (edge weights). Max rating is 10.

Analysis of ‘Speed Dating Experiment’ provided by Analyst-2 (analyst-2.ai), based on source dataset retrieved from https://www.kaggle.com/annavictoria/speed-dating-experiment on 28 January 2022.

--- Dataset description provided by original source is as follows ---

What influences love at first sight? (Or, at least, love in the first four minutes?) This dataset was compiled by Columbia Business School professors Ray Fisman and Sheena Iyengar for their paper Gender Differences in Mate Selection: Evidence From a Speed Dating Experiment.

Data was gathered from participants in experimental speed dating events from 2002-2004. During the events, the attendees would have a four minute "first date" with every other participant of the opposite sex. At the end of their four minutes, participants were asked if they would like to see their date again. They were also asked to rate their date on six attributes: Attractiveness, Sincerity, Intelligence, Fun, Ambition, and Shared Interests.

The dataset also includes questionnaire data gathered from participants at different points in the process. These fields include: demographics, dating habits, self-perception across key attributes, beliefs on what others find valuable in a mate, and lifestyle information. See the Speed Dating Data Key document below for details.

For more analysis from Iyengar and Fisman, read Racial Preferences in Dating.

Data Exploration Ideas

• What are the least desirable attributes in a male partner? Does this differ for female partners?
• How important do people think attractiveness is in potential mate selection vs. its real impact?
• Are shared interests more important than a shared racial background?
• Can people accurately predict their own perceived value in the dating market?
• In terms of getting a second date, is it better to be someone's first speed date of the night or their last?

--- Original source retains full ownership of the source dataset ---

The global online dating market size was valued at USD 8.9 billion in 2021 and is projected to register a CAGR of 6.9% from 2022 to 2030. The significant growth in the popularity of online dating apps such as Tinder Match Group and others across the young population is one of the major factors that propel the market growth during the forecast period

Introduction

Social Media Relationship Statistics: Social media and digitalization align closely. As we travel through decades, when Orkut by Google launched, people started to experience what social networking on the internet is. Slowly Facebook changed the meaning of social media turning it to largely connecting to friends and family from across the world. Today, social networking is not limited to Facebook, and many other platforms are trending in the market. More to this, specifically dating apps are helping people to find their life partners. Finding a soul mate is easy through these multiple social networking platforms. Let’s understand the Social Media Relationship Statistics and current trends in the world.

Editor’s Choice

• Couples with positive communication on social media are more likely to stay together in the long term.
• According to a survey by the Survey Center on American Life, women are more likely to find online dating difficult as finding a partner that meets their expectations is tough.
• The use of social media in relationships can lead to dissatisfaction contributing to 4.4% of those reasons.
• Around 52% of adults in the US with single status or lived with a partner are more likely to use social media for online dating, on the other hand, 36% of Americans with separated, divorced, or widow status do the same.
• As per 88% of couples who have been together for more than 3 years, social media has not significantly impacted their relationship.
• 47% of couples agreed that they go through their partner’s social media accounts secretly.
• Couples with positive communication on social media are more likely to stay together in the long term.
• One of the leading causes experienced by men that creates problems in marital or relationships is liking another person’s photo on social media with a matching sexual orientation.
• According to Social Media Relationship Statistics, adults aged between 43 to 58 experienced successful relationships found on social media, as 72% made it to romantic relationships.
• As of 2023, Bumble and Tinder were the most popular dating apps with 38% of Americans using each.

The purpose of this study is to collect a dataset of real online dating profiles to be used and rated by participants in future studies. We began Phase 1 of this study in April 2021 where originally, participants were asked to submit screenshots of their dating profile and rate other profiles. However we were not sure how willing participants would be to provide a screenshot of their real dating profile, so we gave them the option to construct a profile within the survey. Participants were then invited back to complete a follow up survey of their personality measures.

To our surprise, many participants were willing to submit screenshots of their profiles, and this served as a more ecologically valid approach than the profiles we artificially constructed based on information submitted by participants if they chose that option. So, in June 2021 we amended the study to include only one survey in which participants filled out background measures and submitted screenshots of their real online dating profiles at the end. The personality measures in Phase 2 were changed slightly from Phase 1. For both phases of the study, participants were required to be 18 years of age or older, living in the U.S.A. or Canada, and currently seeking a relationship. The measures participants filled out for Phase 1 and Phase 2 are available in the attached codebook.

The Report Covers Global Online Dating Services Market Growth and it is Segmented by Type (Non-Paying Online Dating, Paying Online Dating) and Geography.

Snapshot img

Online Dating Services Market Forecast 2023-2027

The online dating services market size is forecast to increase by USD 2.74 billion at a CAGR of 6.01% between 2022 and 2027. Market expansion hinges on numerous factors, notably the rising embrace and integration of online dating platforms, the surge in usage of mobile dating applications, and heightened marketing and advertising efforts. These elements collectively contribute to the burgeoning growth of the dating industry. The widespread acceptance of virtual interactions and the convenience offered by mobile apps have propelled the market forward, attracting a diverse user base. Moreover, promotional activities and targeted advertising strategies have further fueled user engagement and platform visibility. As technology continues to evolve and consumer preferences evolve, these trends are expected to persist, driving sustained growth and innovation in the online dating sector.

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Market Segmentation

The market is a dynamic industry that caters to single people seeking romantic connections through internet services and online platforms. These platforms, including online dating sites, offer various subscription models to their customers who prioritize finding suitable partners based on their priorities and way of life. However, the industry also faces threats such as mischief and phishing, where users' personal details, including online banking passwords, can be compromised. To address these challenges, service providers deploy artificial intelligence and machine-learning algorithms to enhance security and protect users' information. The market outlook for online dating services remains positive, driven by the increasing reliance on social media and the continuous innovation in internet dating platforms. Companies like Match Group lead the industry, leveraging advanced technologies and consumer insights to improve the user experience and ensure a safe environment for online interactions.

This market report extensively covers market segmentation by Type (marriage, casual, and socialize), End-user (subscription and advertising), and Geography (North America, Europe, APAC, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 - 2021.

The market share growth by the marriage segment will be significant during the forecast period. The Marriage segment represents users who are specifically looking for a long-term, committed relationship that could lead to marriage. Marriage-minded users typically have different tastes and expectations than users looking for casual dating and encounters. These users can be older, often in their 30's, 40's, and beyond. Online dating platforms targeting the marriage market segment often use more detailed profiles and compatibility-matching algorithms to help users find compatible partners. These platforms may also offer additional features and services, such as coaching and consulting, that help users overcome the challenges of building and maintaining long-term relationships.

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The marriage segment was valued at USD 2.84 billion in 2017 and continued to grow until 2021. From a business perspective, the marriage segment is an important segment for online dating platforms. Users in this segment may be willing to pay more for premium features and services. These users often invest a lot in finding compatible partners and may be willing to invest time and money in finding one. Online marriage dating platforms have evolved and adapted to the needs of users seeking long-term and committed relationships, which is expected to drive the growth of the market during the forecast period.

The rise of virtual dating is a key trend influencing market growth. Due to the COVID-19 pandemic, virtual dating has surged as people look for ways to connect while maintaining social distancing. Virtual dating allows users to connect through video calls and other online platforms without meeting in person. Virtual dating refers to using an online dating platform to create a simulated dating experience where the two of you can interact in a virtual environment. This trend has been accelerated by the COVID-19 pandemic, forcing people to stay indoors and avoid physical contact. As a result, virtual dating has become a compelling alternative to traditional dating because it allows you to connect with others while maintaining social distancing.

Online dating platforms have invested heavily in developing virtual dating tools such as video chats, virtual reality experiences, and interactive games. These tools provide users with a more immersive and engaging dating experience and allow them to easily connect with others in a digital envi

How high is the brand awareness of EliteSingles in the UK?When it comes to online dating users, brand awareness of EliteSingles is at 44 percent in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is EliteSingles in the UK?In total, 9 percent of UK dating service users say they like EliteSingles.What is the usage share of EliteSingles in the UK?All in all, 6 percent of dating service users in the UK use EliteSingles.How loyal are the users of EliteSingles?Around 4 percent of dating service users in the UK say they are likely to use EliteSingles again. Set in relation to the 6 percent usage share of the brand, this means that 67 percent of their users show loyalty to the brand.What's the buzz around EliteSingles in the UK?In November 2023, about 8 percent of UK dating service users had heard about EliteSingles in the media, on social media, or in advertising over the past three months.