The number of users in the 'Online Dating' segment of the eservices market in the United States was forecast to continuously increase between 2024 and 2028 by in total 5.3 million users (+8.76 percent). After the ninth consecutive increasing year, the indicator is estimated to reach 65.86 million users and therefore a new peak in 2028. Notably, the number of users of the 'Online Dating' segment of the eservices market was continuously increasing over the past years.Find further information concerning revenue in the United States and revenue growth in Indonesia. The Statista Market Insights cover a broad range of additional markets.

In recent years, there has been a massive rise in the usage of dating apps to find love. Many of these apps use sophisticated data science techniques to recommend possible matches to users and to optimize the user experience. These apps give us access to a wealth of information that we've never had before about how different people experience romance.

In this capstone, you will analyze some data from OKCupid, an app that focuses on using multiple choice and short answers to match users.

The dataset provided has the following columns of multiple-choice data:

• body_type
• diet
• drinks
• drugs
• education
• ethnicity
• height
• income
• job
• offspring
• orientation
• pets
• religion
• sex
• sign
• smokes
• speaks
• status

And a set of open short-answer responses to :

• essay0 - My self summary
• essay1 - What I’m doing with my life
• essay2 - I’m really good at
• essay3 - The first thing people usually notice about me
• essay4 - Favorite books, movies, show, music, and food
• essay5 - The six things I could never do without
• essay6 - I spend a lot of time thinking about
• essay7 - On a typical Friday night I am
• essay8 - The most private thing I am willing to admit
• essay9 - You should message me if…

Formulate a Question

As we started to look at this data, we started to get more and more curious about Zodiac signs. First, we looked at all of the possible values for Zodiac signs:

We started to wonder if there was a way to predict a user's Zodiac sign from the information in their profile. Thinking about the columns we had already explored, we thought that maybe we could classify Zodiac signs using drinking, smoking, drugs, and essays as our features.

Use Classification Techniques

Use Regression Techniques

In 2013, Tinder revolutionised the online dating industry with a simple system, swipe right if interested, left if not. Instead of having a matchmaker rifle through thousands of profiles to find...

The dating service sector is undergoing a dynamic transformation as digital technology reshapes consumer behavior and preferences. With the advent of mobile and online platforms, many relationship-seekers now opt for the convenience of digital interactions over traditional methods. This shift has led to a booming demand for mobile dating apps, which dominate user engagement because of their real-time and accessible nature. Leaders prioritize investments in digital innovations to secure market share and optimize revenue. The industry revenue has grown at a CAGR of 11.8% to $4.4 billion over the past five years, with a 0.0% rise in 2024 alone. Over the past five years, the industry has witnessed robust profitability driven by integrating innovative technologies and strategic pricing models. Companies have embraced mobile apps extensively, aligning with consumer expectations for seamless digital experiences. Subscription models have emerged as a key driver of financial growth, providing a steady revenue stream instead of one-time transactions. This evolution demands strategic planning for long-term user retention. While hosting, technology and skilled workforce expenses have risen, the emphasis on quality user experience justifies the investment. The sector is poised for further expansion over the next five years, fueled by technological advancements and increasing mobile internet accessibility. As digital interactions become more sophisticated, users will likely benefit from safer and more efficient matchmaking processes. Established companies are expected to acquire startups, incorporating cutting-edge features to stay competitive and cater to evolving user demands. Additionally, opportunities lie in targeting niche market segments and offering tailored services that resonate with specific demographics. However, as regulatory scrutiny intensifies, firms prioritizing data security and transparency will likely gain the upper hand in building user trust and loyalty. Emphasizing seamless and personalized experiences will remain critical for sustaining growth in a competitive landscape. Overall, industry revenue will stagnate at $4.4 billion through 2029, with 0.0% growth in CAGR.

With over 58 million downloads, casual dating platform Tinder was the most downloaded dating app worldwide in 2023. Litmatch followed in second place with more than 35 million downloads from mobile dating audiences worldwide, while Bumble ranked third with 31.55 million downloads recorded from global users during the last examined year.

The dataset included here belongs to the project ‘Finding Love in the Black Box: Algorithm Awareness on Dating Apps’ by Bukman, Sharabi and Timmermans (2024). The aim was to assess the level of algorithm awareness among Dutch and Belgian users of the dating apps Breeze (Dutch) and Tinder, and test whether it is associated with high algorithm trust and satisfaction with matches.BACKGROUND Most dating apps incorporate artificial intelligence (AI) to match users to one another but are not fully transparent about how their recommender systems work. In turn, users have varying degrees of awareness of matching algorithms. Unfortunately, little is known about how insight into algorithmic functioning affects the online dating experience. This research examined the relationship between algorithm awareness, trust in the recommender system, and satisfaction with the quality of matches.METHOD A survey was conducted among 216 users of U.S.-based Tinder and 500 users of the Dutch dating app Breeze. Relationships were estimated with structural equation modeling, and effect sizes were compared between these two groups of users to assess variability based on dating app affordances. Higher algorithm awareness was associated with more trust in the recommender system, which in turn positively related to the ease by which users could find matches. The dataset is a composite of two separate collections. The data among Breeze users was collected in collaboration with Breeze itself. Users received a popup in the app with the link to the survey. 688 people participated, which resulted in 500 complete responses in two days. The data for Tinder users was collected in a period of several weeks on various unrelated social media pages. After 500 respondents started the survey, 216 complete responses remained. All participants had to be over 18 years old, and had to have used the app in the previous 30 days.RESULT The presence of this fully mediated effect between awareness and satisfaction with matches suggested that knowledge of matching algorithms can affect both the perception of the recommender system as well as the results of using dating apps. In other words, users with higher algorithm awareness are more content with the quality of the profiles they match with, mediated by a higher trust in the abilities of matching algorithms. No significant differences were found between groups.CONCLUSION Overall, the results indicate that increasing the awareness that users have of algorithm functioning could improve the online dating experience. This research contributes to the limited literature on human-AI interaction in the context of dating apps.

According to cognitive market research, the global dating apps market size will be USD 8541.2 million in 2024. It will expand at a compound annual growth rate (CAGR) of 8.00% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 3416.48 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.2% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 2562.36 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 1964.48 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.0% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 427.06 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.4% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 170.82 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.7% from 2024 to 2031.
The mobile dating apps category is the fastest growing segment of the dating apps industry

Market Dynamics of Dating Apps Market

Key Drivers for Dating Apps Market

Rising Smartphone Usage to Boost Market Growth

The market for dating applications is expanding quickly worldwide, largely due to rising smartphone usage. With more individuals having access to more affordable smartphones and speedier internet, dating apps have emerged as a practical means of meeting new people. Global user numbers have significantly increased as a result of this, especially in areas with developing digital infrastructure. Additionally, the ease of use provided by mobile applications has changed traditional dating practices and made them more approachable for people with hectic schedules. Because they are more inclined to use digital communication, younger populations have shown a particularly strong tendency in this direction. Social media functions are also incorporated into a lot of dating apps, which improves user retention.

Increase of Social Alienation During Covid-19 and the Promotion of Virtual Contacts to Drive Market Growth

The COVID-19 epidemic has resulted in heightened social alienation, which has significantly fueled the expansion of the dating apps business globally. Many people resorted to virtual platforms in order to keep up social connections when lockdowns and social distancing measures were implemented. With communication shifting to the internet, dating apps, which were already well-liked, became much more widespread. To fulfill the needs of users who couldn't meet in person, numerous platforms began to provide virtual dates, video chat tools, and creative digital interactions as essential offerings. Another factor in the market expansion was the promotion of virtual contacts. To keep users interested, dating apps have added interactive games, live events, and virtual speed dating

Restraint Factor for the Dating Apps Market

Privacy Concerns Over Data Security Will Limit Market Growth

Growing worries about data security and privacy are a major growth constraint. Dating apps gather a lot of personal data about users, such as interests, location, and even sensitive information like sexual orientation and private chats. Users are becoming more and more cautious about how this data is shared and preserved, particularly in light of security lapses that have previously revealed personal information. Numerous dating apps have come under fire for not doing enough to protect user data. Prominent data breaches have led to instances of identity theft, extortion, and other forms of abuse. These worries are further heightened by worries about personal data being shared by third parties for marketing purposes. Customers now want stronger security measures, such as encryption and two-factor authentication, and greater transparency in the way data is handled

Impact of Covid-19 on the Dating Apps Market

The industry was significantly impacted by COVID-19, which led to an increase in user involvement. Dating apps became an essential means of communication during lockdowns and social distancing times when face-to-face encounters were restricted. Due to this change, there was an increase in app downloads, memberships, and online dating services with inte...

Online dating market size is expected to be worth around USD 18.1 Billion by 2033, Growing at a CAGR of 6.8% during forecast period.

Online Dating Market size was valued at USD 9.26 Billion in 2024 and is projected to reach USD 13.12 Billion by 2031, growing at a CAGR of 7.03% from 2024 to 2031.

Key Market Drivers:
• Increasing Internet and Smartphone Adoption: The widespread use of the Internet and smartphones has considerably aided the growth of online dating sites. The hurdles to entry for online dating have significantly lessened as more people have access to low-cost internet services and cell phones. Users may now connect and chat with possible matches at any time and from any location making online dating a convenient option.
• Changing Social Norms and Attitudes: Social opinions of online dating have altered dramatically during the last decade. What was formerly considered a fringe pastime has become mainstream with an increasing number of people openly adopting and using online dating services. This shift in mindset is especially obvious among younger generations who are more accustomed to digital connections and see online dating as a natural extension of their social lives.
• Busy Lifestyles and the Need for Convenience: Modern lifestyles are becoming increasingly hectic leaving little time for traditional dating approaches. Many people struggle to meet suitable mates through traditional channels due to tight work schedules and personal responsibilities. Online dating is a handy alternative that allows users to meet and engage with possible companions at their own pace and leisure.

When it comes to the most well-known dating services in the United States, Tinder claims the top spot. The Los Angeles based dating app has a brand awareness of 73 percent, making it the most well-known dating app in the country, followed by eHarmony and Match, both of which incorporate 69 percent brand awareness in the United States.For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

The Yahoo Personals Dating Preferences Study sought to examine the dating preferences of online daters in four major metropolitan areas: New York, Los Angeles, Chicago, and Atlanta. Internet daters' profiles of self-identified Asian, Black, Latino, and White men and women seeking opposite-sex dates were collected and coded from Yahoo Personals, which was the most popular national online dating web site in 2004 and 2005. Data were collected on subjects' height, body type, smoking and drinking habits, whether subjects had children, religious service attendance, languages spoken, and miles subjects were willing to travel for a date. Data were also collected on subjects' preferences for dates, including preferred physical appearance, lifestyle behaviors, living situation, employment status, occupation, children, religious service attendance, and languages spoken. Demographic information collected includes subjects' sex, age, ethnicity, marital status, education, political affiliation, and religious affiliation.

The Report Covers Global Online Dating Services Market Growth and it is Segmented by Type (Non-Paying Online Dating, Paying Online Dating) and Geography.

The global online dating services market, currently experiencing robust growth, is projected to reach a substantial size in the coming years. A compound annual growth rate (CAGR) of 6.90% from 2019 to 2024 suggests a significant expansion, driven primarily by increasing smartphone penetration, evolving societal attitudes towards online dating, and the development of sophisticated matching algorithms that cater to diverse user preferences. The rise of niche dating apps targeting specific demographics, like LGBTQ+ communities or those seeking long-term relationships, further fuels this expansion. Moreover, the integration of advanced features such as AI-powered chatbots and enhanced security measures improves user experience and trust, contributing to market growth. While challenges exist, such as concerns regarding data privacy and safety, the industry is actively addressing these issues through improved verification processes and user education. The market is segmented by various factors, including pricing models (with a focus here on the Non-Paying Online Dating segment). Key players like Match Group (Tinder), Bumble, Badoo, and Grindr dominate the landscape, leveraging their established brand recognition and extensive user bases. However, new entrants continuously emerge, introducing innovative features and targeting untapped market segments. Geographic distribution reveals strong growth in North America and Europe, with significant potential in rapidly developing economies across Asia-Pacific and Latin America. The continued evolution of technology, coupled with changing social norms and demographics, promises to shape the future of the online dating landscape, ensuring its sustained growth and transformation throughout the forecast period (2025-2033). This sustained growth is expected to be fueled by ongoing improvements in user experience, heightened security, and increasing social acceptance. This comprehensive report provides an in-depth analysis of the global Online Dating Services Market, covering the historical period (2019-2024), base year (2025), estimated year (2025), and forecast period (2025-2033). The market is projected to reach significant growth, driven by evolving social dynamics and technological advancements. This report is crucial for investors, businesses, and researchers seeking a complete understanding of this dynamic sector. Key search terms include: online dating market size, online dating app trends, online dating industry analysis, dating app market share, online dating revenue, mobile dating apps, online dating market growth. Recent developments include: February 2022 - Tinder is expanding its portfolio of features by introducing blind dates as it features a popular suite of Fast Chat designed to help members connect faster through fun, innovative prompts, and games., December 2021 - Bumble has introduced a new profile design and revamped the matchmaking algorithm, where users on the dating app can have access to view a person's bio, including interests below their first picture, to get an idea about the potential match right from the beginning.. Key drivers for this market are: Increased Smartphone Penetration, As marriage agreements on matrimonial websites increase, the demand for matchmaking services.. Potential restraints include: Rising fake accounts is set to create hurdles for the Online Dating Services Market.. Notable trends are: Increased Smartphone Penetration has Boosted the Download of Online Dating Apps.

Snapshot img

Online Dating Services Market Size 2025-2029

The online dating services market size is forecast to increase by USD 2.9 billion at a CAGR of 5.8% between 2024 and 2029.

Online dating services have witnessed significant growth in recent years, driven by the increasing adoption of digital technologies and the rise of niche platforms catering to specific demographics. The integration of social media analytics and application development has enabled more effective matching algorithms, while artificial intelligence and machine learning are being leveraged to enhance user experience. However, concerns around security and privacy continue to pose challenges for the industry. Mobile applications dominate the market, offering convenience and accessibility to users. As online dating becomes more mainstream, there is a growing need for advanced security analytics to build trust and ensure user safety. This market analysis report explores these trends and challenges, providing insights into the future growth prospects of the market.

What will be the Size of the Online Dating Services Market During the Forecast Period?

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The market encompasses a vast array of internet platforms catering to single people In their quest for meaningful connections. With an increasing number of individuals prioritizing convenience and flexibility In their social lives, the market's sales continue to soar. Online dating services, which include dating sites and apps, have revolutionized the way people meet and interact, offering subscriptions that grant access to a vast pool of potential matches. Social media integration and artificial intelligence-driven matchmaking algorithms further enhance the user experience, allowing customers to connect with like-minded individuals more effectively. However, the industry faces challenges such as mischief and phishing attempts, requiring stringent security measures to protect personal details and online banking passwords.
Moreover, as internet usage continues to increase, the outlook for online dating services remains positive, with continued innovation and adaptation to customer priorities shaping the future of this dynamic and evolving market.

How is this Online Dating Services Industry segmented and which is the largest segment?

The online dating services industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  Marriage
  Casual
  Socialize


Pricing Scheme

  Subscription
  Advertising


Platform

  Web-based
  App-based


Geography

  North America

    Canada
    US


  Europe

    Germany
    UK
    France
    Italy


  APAC

    China
    India
    Japan


  South America



  Middle East and Africa

By Type Insights

The marriage segment is estimated to witness significant growth during the forecast period.

The marriage segment of the market caters to individuals seeking long-term, committed relationships. These users prioritize shared values, beliefs, and life goals in potential partners. They are typically older, with many In their 30s, 40s, and beyond. Online platforms serving this demographic utilize detailed profiles and advanced compatibility-matching algorithms, offering additional features like coaching and counseling to foster lasting relationships. From a business perspective, the marriage segment is valuable due to users' willingness to invest in premium services, making it a significant revenue generator for online dating providers. The use of technology, including email addresses and internet banking passwords, necessitates strong app security and protection against fraud activities, such as fake online accounts and phishing attempts.

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The marriage segment was valued at USD 2.99 billion in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

APAC is estimated to contribute 38% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The North American market is experiencing growth due to the increasing acceptance and popularity of online platforms for connecting single people. Key trends in this market include the integration of artificial intelligence (AI) and machine-learning algorithms, expansion into niche demographics, and the provision of video dating options. Major players, such as Match Group, eHarmony, and Bumble, dominate the market, offering various subscription models with free and premium options. The use

The online dating services market size is projected to grow from USD 8.80 billion in the current year to USD 30.08 billion by 2035, representing a CAGR of 11.82%, during the forecast period till 2035.

Tinder.com was the most popular dating website worldwide, registering over 105.813 million average monthly visits between April 2022 and January 2024. Badoo.com ranked second with 90.561 million monthly visits as of January 2024. Meanwhile, bumble.com generated roughly almost 28.9 million average visits during the same period, whilst global dating site pof.com (Plenty of Fish) had a total of 28.6 million monthly visits.

The report covers Europe Online Dating Service Market is segmented by Type (Non-Paying Online Dating, Paying Online Dating), Country (Germany, UK, France, and Spain).

Analysis of ‘Speed Dating Experiment’ provided by Analyst-2 (analyst-2.ai), based on source dataset retrieved from https://www.kaggle.com/annavictoria/speed-dating-experiment on 28 January 2022.

--- Dataset description provided by original source is as follows ---

What influences love at first sight? (Or, at least, love in the first four minutes?) This dataset was compiled by Columbia Business School professors Ray Fisman and Sheena Iyengar for their paper Gender Differences in Mate Selection: Evidence From a Speed Dating Experiment.

Data was gathered from participants in experimental speed dating events from 2002-2004. During the events, the attendees would have a four minute "first date" with every other participant of the opposite sex. At the end of their four minutes, participants were asked if they would like to see their date again. They were also asked to rate their date on six attributes: Attractiveness, Sincerity, Intelligence, Fun, Ambition, and Shared Interests.

The dataset also includes questionnaire data gathered from participants at different points in the process. These fields include: demographics, dating habits, self-perception across key attributes, beliefs on what others find valuable in a mate, and lifestyle information. See the Speed Dating Data Key document below for details.

For more analysis from Iyengar and Fisman, read Racial Preferences in Dating.

Data Exploration Ideas

• What are the least desirable attributes in a male partner? Does this differ for female partners?
• How important do people think attractiveness is in potential mate selection vs. its real impact?
• Are shared interests more important than a shared racial background?
• Can people accurately predict their own perceived value in the dating market?
• In terms of getting a second date, is it better to be someone's first speed date of the night or their last?

--- Original source retains full ownership of the source dataset ---

North America Online Dating Services Market is segmented by Payment Mode (Non-paying Online Dating, Paying Online Dating) and Country.