According to estimates, there were 125 million TV homes in the United States for the 2023-2024 TV season. Whilst the number of TV households continues to grow, pay TV is becoming less popular – the pay TV penetration rate in the U.S. was pegged at 64 percent in 2023, marking a drop of over 10 percentage points in just five years. The changing TV landscape The trend of consumers (especially younger generations) cutting the cord and instead moving online to streaming services has meant that many pay TV providers have struggled to keep afloat. In spite of this, television statistics show that watching terrestrial TV is still a popular media activity among U.S. consumers. Television has been a popular pastime for so long that it seems impossible the medium could ever die out – but its traditional form is certainly changing. The advent of 3D and smart TV technology, as well as connected TV devices, mean that the ways in which we watch television are changing all the time. User demographics A key factor when considering television consumption in the United States is how a consumer’s age affects their viewing habits and preferences. As of 2022, the average daily time spent watching TV among adults aged 75 years and older amounted to nearly five hours. 20 to 24-year-olds spent just around two hours per day consuming TV content. Moreover, the share of cable TV subscribers was higher among older adults, with half of consumers aged 65 years and older subscribing to a cable TV service, compared to 34 percent of 18 to 34-year-olds at the beginning of 2023.
Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
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## Overview
TV is a dataset for object detection tasks - it contains Tv annotations for 370 images.
## Getting Started
You can download this dataset for use within your own projects, or fork it into a workspace on Roboflow to create your own model.
## License
This dataset is available under the [CC BY 4.0 license](https://creativecommons.org/licenses/CC BY 4.0).
Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
License information was derived automatically
Analysis of ‘Audience de la télévision’ provided by Analyst-2 (analyst-2.ai), based on source dataset retrieved from http://data.europa.eu/88u/dataset/545215a9c751df25e7edf3d6 on 19 January 2022.
--- Dataset description provided by original source is as follows ---
Durée d'écoute quotidienne de la télévision, Parts d'audience des chaînes de télévision, Les 50 meilleures audiences de la télévision par genre
--- Original source retains full ownership of the source dataset ---
Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
License information was derived automatically
Key information about United States Exports: Television
Estimates suggest that in 2024 U.S. adults will spend an average of nearly three hours watching traditional TV each day. This figure has generally fallen in recent years and the downward trend is forecast to continue in the years to come. The only exception to this trend is the year 2020, when consumption increased due to a growth in media consumption during the coronavirus outbreak. Screen time Although average daily time spent watching TV appears to be decreasing, this does not necessarily mean that people are spending less time in front of screens; this drop is likely due to an increasing amount of time spent with phones, tablets, and laptops. With on-demand streaming services such as Netflix gaining massive popularity, people can watch a huge range of programming whilst on the go, meaning that screen time is no longer limited to time spent at home in front of the TV. Young people around the world have been especially quick to adopt smartphone-based video streaming habits meaning that television screen time will likely fall even further in the future. Television in the U.S. As mentioned above, the way people are consuming their video entertainment content is rapidly changing in the United States. By 2027, estimates suggest that only 47.8 million U.S. households will pay for traditional TV services, down from over 100 million as of 2014. In order to compete for people’s business, cable and satellite providers must find a way to adapt in a way the meets the needs of today’s increasingly mobile consumers. Some are launching their own streaming services in a bid to tackle cord-cutting, most notably Comcast.
Open Government Licence - Canada 2.0https://open.canada.ca/en/open-government-licence-canada
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This dataset presents a summary of television viewing and ownership data contained in the 2014 Communications Monitoring Report.
Licence Ouverte / Open Licence 1.0https://www.etalab.gouv.fr/wp-content/uploads/2014/05/Open_Licence.pdf
License information was derived automatically
Tableau récapitulant l'ensemble des canaux de radiodiffusion de télévision numérique terrestre (TNT) des différents plans de fréquences mis en service en France. Remarque : La signification des références est présente en fin de tableau.
Licence Ouverte / Open Licence 1.0https://www.etalab.gouv.fr/wp-content/uploads/2014/05/Open_Licence.pdf
License information was derived automatically
Données statistiques
This table contains 1044 series, with data for years 1990 - 1998 (not all combinations necessarily have data for all years), and was last released on 2007-01-29. This table contains data described by the following dimensions (Not all combinations are available): Geography (29 items: Austria; Belgium (Flemish speaking); Belgium; Belgium (French speaking) ...), Sex (2 items: Males; Females ...), Age group (3 items: 11 years;15 years;13 years ...), Time spent (6 items: Not at all; Less than 1/2 hour;2 to 3 hours;1/2 hour to 1 hour ...).
Television Market Size 2025-2029
The television market size is forecast to increase by USD 73.1 billion at a CAGR of 8.2% between 2024 and 2029.
The TV market is driven by increasing consumer demand for immersive viewing experiences and rapid advancements in display technology. Key factors include a shift toward streaming-compatible smart TVs as viewing habits evolve, alongside innovations like 8K resolution that enhance picture quality.
This report provides a clear picture of market size, growth projections through 2029, and key segments such as LED and OLED TVs, offering actionable insights for shaping business strategies, engaging customers, and optimizing operations. It highlights the trend of integrating AI for personalized content recommendations, while addressing challenges like supply chain constraints that impact production timelines. For businesses aiming to succeed in the global television market, this report delivers essential data and analysis to capitalize on emerging trends and navigate operational hurdles effectively.
What will be the Size of the Television Market During the Forecast Period?
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The market encompasses various technological segments, including pay TV, cable, direct-to-home, fiber optic services, and over-the-top platforms. This market exhibits robust growth, fueled by the consumer appetite for high-definition content and advanced smart TV capabilities. Premium content, ultra-high-definition services, and immersive technologies such as OLED displays, bezel-less design, and frameless displays are driving innovation. The market's valuation continues to rise, with territories embracing curved displays, foldable displays in mobile phones and TVs as art. The residential sector remains a significant contributor, while the commercial sector also gains traction. Eco-friendly initiatives and the integration of home office functionality further expand the market's scope.
How is this Television Industry segmented and which is the largest segment?
The television industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.
Technology
UHD
HD
Display Size
Upto 43 inches
55-64 inches
48-50 inches
Greater than 65 inches
Type
Smart TV
LCD, Plasma, and LED TVs
Cathode-Ray Tube (CRT) and Rear-Projection TVs
Distribution Channel
Offline
Online
Screen Technology
LCD
OLED
QLED
MicroLED
LCD
OLED
QLED
MicroLED
Smart Features
Smart TV with Internet connectivity
Voice-controlled TV
TV with built-in streaming services
TV with gaming capabilities
Smart TV with Internet connectivity
Voice-controlled TV
TV with built-in streaming services
TV with gaming capabilities
Price Range
Mass
Premium
Mass
Premium
Application
Residential
Commercial
Geography
APAC
China
India
Japan
South Korea
North America
US
Canada
Europe
France
Germany
Italy
UK
South America
Middle East and Africa
By Technology Insights
The UHD segment is estimated to witness significant growth during the forecast period. The Pay TV market encompasses various segments, including cable TV, direct-to-home (DTH), fiber optic services, and over-the-top (OTT) platforms. UHD televisions, also known as 4K or 8K televisions, are a significant component of this industry, with UHD content becoming increasingly popular due to consumer appetite for high-definition visuals and smart TV capabilities. UHD televisions offer resolutions of up to 8.3 megapixels (3,840 pixels x 2,160 lines) and are available in 4K (UHD) and 8K resolutions. companies continue to innovate, integrating technological advancements such as HDR, AI integration, voice control, and 5G connectivity. The market landscape includes traditional cable and satellite services, internet protocol (IP) TV, and fiber optic services catering to both residential and commercial sectors.
Potential investors and industry analysts forecast growth In the Pay TV industry, driven by the evolution of consumer electronics, content delivery, and immersive technologies. The ecosystem comprises various players, including content providers, technology companies, and service providers, all striving to meet the demands of discerning viewers.
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The UHD segment was valued at USD 53.60 billion in 2019 and showed a gradual increase during the forecast period. Smart TVs continue to transform the home entertainment experience with cutting-edge technologies such as OLED panels, LED backlighting, and 4K resolution, while 8K technology pushes the boundaries of ultra-high-definition viewing. HDR
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The global television market, valued at $151.35 billion in 2025, is projected to experience robust growth, fueled by a compound annual growth rate (CAGR) of 8.2% from 2025 to 2033. Several key drivers contribute to this expansion. The increasing adoption of high-definition (HD) and ultra-high-definition (UHD) technologies, coupled with a rising demand for larger screen sizes (especially 55-64 inches and above 65 inches), are significant factors. Consumers are increasingly seeking immersive viewing experiences, driving demand for premium features like improved picture quality, smart functionalities (including streaming apps and voice control), and enhanced sound systems. Furthermore, the proliferation of streaming services and the shift towards online content consumption are bolstering the demand for smart TVs. Regional variations exist, with APAC (Asia-Pacific) regions like China and India showing particularly strong growth potential due to increasing disposable incomes and expanding middle classes. However, market saturation in developed regions like North America and Europe may moderate growth in these areas. Competition among established players like Samsung, LG, Sony, and TCL, alongside emerging brands from China, continues to be fierce, leading to innovative product development and price competitiveness. The market faces challenges such as fluctuating component costs and potential economic downturns, which could impact consumer spending on discretionary items like premium televisions. The segmentation of the television market by technology (UHD, HD) and screen size reveals interesting trends. While UHD is gaining significant market share, HD continues to cater to a price-sensitive segment. The preference for larger screen sizes is evident, with the 55-64 inch and greater than 65-inch segments witnessing the fastest growth rates. This trend highlights consumers' desire for a cinematic home entertainment experience. Competitive strategies employed by leading companies include focusing on premium features, expanding distribution channels (both online and offline), and strategic partnerships to reach wider consumer segments. The geographical spread of the market presents both opportunities and challenges for manufacturers, requiring tailored strategies based on regional consumer preferences and economic conditions. Effective marketing and brand building play a crucial role in influencing consumer choice in this highly competitive landscape.
This table contains 39 series, with data for years 1998 - 2004 (not all combinations necessarily have data for all years), and is no longer being released. This table contains data described by the following dimensions (Not all combinations are available): Geography (13 items: Canada;Newfoundland and Labrador;Prince Edward Island;Nova Scotia; ...), Age group (3 items: Total population;Children 2 to 11 years;Teens 12 to 17 years)
Licence Ouverte / Open Licence 1.0https://www.etalab.gouv.fr/wp-content/uploads/2014/05/Open_Licence.pdf
License information was derived automatically
Durée d'écoute quotidienne de la télévision, Parts d'audience des chaînes de télévision, Les 50 meilleures audiences de la télévision par genre
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La taille du marché du marché des services de télévision est classée en fonction des régions de type (TV standard, HD, Ultra HD) et application (résidentielle, commerciale) et géographique (Amérique du Nord, Europe, Asie-Pacifique, Amérique du Sud et Moyen-Orient et Afrique).
Ce rapport fournit des informations sur la taille du marché et les prévisions de la valeur du marché, exprimée en millions de dollars, à travers ces segments définis.
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La taille du marché du marché des services de télévision par satellite DirectToHome DTH est classé en fonction des régions de type (TV standard, HD, Ultra HD) et application (résidentiel, commerciale) et géographique (Amérique du Nord, Europe, Asie-Pacifique, Amérique du Sud et Moyen-Orient et Afrique).
Ce rapport fournit des informations sur les secteurs du marché et les prévisions de la valeur du marché, exprimé dans un million de personnes, expressées.
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The global Pay TV market was valued at USD 221.56 Billion in 2024 and is expected to reach USD 263.85 Billion by 2030 with a CAGR of 3.01% during the forecast period.
Pages | 182 |
Market Size | 2024: USD 221.56 Billion |
Forecast Market Size | 2030: USD 263.85 Billion |
CAGR | 2025-2030: 3.01% |
Fastest Growing Segment | Internet Protocol TV (IPTV) |
Largest Market | North America |
Key Players | 1. Bharti Airtel Limited 2. Directv, LLC. 3. Charter Communications, Inc. 4. Foxtel Group 5. DISH Network L.L.C. 6. Comcast Corporation 7. Dish TV India Limited 8. EchoStar Corporation 9. PJSC Rostelecom 10. Fetch TV Pty Limited |
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License information was derived automatically
Exports of Tv Sets in China decreased to 970728.79 USD THO in December from 1206125.62 USD THO in November of 2014. This dataset includes a chart with historical data for China Exports of Tv Sets.
Licence Ouverte / Open Licence 1.0https://www.etalab.gouv.fr/wp-content/uploads/2014/05/Open_Licence.pdf
License information was derived automatically
Audience moyenne et part de marché
Licence Ouverte / Open Licence 1.0https://www.etalab.gouv.fr/wp-content/uploads/2014/05/Open_Licence.pdf
License information was derived automatically
Tableau récapitulant l'ensemble des canaux de radiodiffusion de télévision numérique terrestre des différents plans de fréquences mis en service en France.
Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
License information was derived automatically
146660 Global import shipment records of Used Television with prices, volume & current Buyer's suppliers relationships based on actual Global export trade database.
According to estimates, there were 125 million TV homes in the United States for the 2023-2024 TV season. Whilst the number of TV households continues to grow, pay TV is becoming less popular – the pay TV penetration rate in the U.S. was pegged at 64 percent in 2023, marking a drop of over 10 percentage points in just five years. The changing TV landscape The trend of consumers (especially younger generations) cutting the cord and instead moving online to streaming services has meant that many pay TV providers have struggled to keep afloat. In spite of this, television statistics show that watching terrestrial TV is still a popular media activity among U.S. consumers. Television has been a popular pastime for so long that it seems impossible the medium could ever die out – but its traditional form is certainly changing. The advent of 3D and smart TV technology, as well as connected TV devices, mean that the ways in which we watch television are changing all the time. User demographics A key factor when considering television consumption in the United States is how a consumer’s age affects their viewing habits and preferences. As of 2022, the average daily time spent watching TV among adults aged 75 years and older amounted to nearly five hours. 20 to 24-year-olds spent just around two hours per day consuming TV content. Moreover, the share of cable TV subscribers was higher among older adults, with half of consumers aged 65 years and older subscribing to a cable TV service, compared to 34 percent of 18 to 34-year-olds at the beginning of 2023.